Sharing Our News
Faculty, staff, students, alumni and friends of the College of Liberal Arts & Sciences at UNC Charlotte engage in research, community engagement and scholarship at the regional, national and international levels.
Sharing our stories is important for us to build connections and to share knowledge. We do this by first thinking about the impact of our work and the best ways to communicate that impact. Each story is unique, yet the steps we take to tell our stories follow a well-established path, which can be adapted in various situations.
The College’s Communications Director is available to provide guidance on what comprises news, developing a news story, the best outlets to approach for various stories, the University’s policies and practices on news and media, preparing for a media interview and other topics. We work closely with the University Communications team to gather newsworthy information and disseminate it to the news media, general public and constituents of the University through internal and external channels.
These tools also are designed to help walk you through the process.
College Goals and the Link to News
Communicating our news can result in many outcomes. Knowing what you want to achieve before you reach out or respond to media requests can help focus your efforts. Our communications — including news stories and media outreach — whenever possible should be linked to our College goals, including:
- Educate a diverse student body through an integrated academic experience that positions graduates for personal success and civic responsibility in the global environment of the 21st Century.
- Expand the frontiers of knowledge and leverage discovery for the public benefit through innovative programs of research, creative activities and graduate education that span the disciplines.
- Engage community partners in mutually beneficial programs which enhance the economic, civic, and cultural vitality of the region.
What Is News?
Evaluating whether your topic or activity is newsworthy is an essential first step. Many components go into determining whether something is news. Foundational questions to keep in mind are: So what? and Who cares and why do they care?
This “What Is News” tool will help you think about the news value of your story and the approach you can take when developing your idea. No matter what your news item, it is often good to tell it though people. We as people respond to stories of people, rather than stories of institutions. Also think about the people who are affected by your topic or activity — whether that is students, community members, researchers or others.
Submitting News to Exchange Online
Once you have thought through the questions covered in the tool, we invite you to submit your news story to Exchange Online. The process to submit news to the College’s online magazine is simple. Go to the site and complete the news online submission form with this information below. The more details you can include, the better.
- Who was involved
- What the news is
- Where it occurred
- When it occurred
- Why it is significant, interesting, noteworthy or impactful
- A short biography of the main person or people involved
- Please email us a photo if you have one (or more than one.)
From those submissions, the College is able to post items to the online magazine, and develop news releases to share with the University Communications team for internal and external distribution.
We also use these submissions in other College communications, such as the College’s print magazine Exchange, updates to the internal and external community, updates to College alumni, and in postings to social media channels, Facebook and Twitter.
If you want to talk through your idea, please let us know. We can help you determine the approach for the story, and we can help you think about media that may be interested.
Media Relations and Interactions
The University Communications team, working in collaboration with the College Communications Director and other unit-specific communicators, holds primary responsibility for media relations at UNC Charlotte.
While members of the university community certainly may talk with the media about their individual work, they should not represent themselves as speaking for the institution.
The University News and Information Office and College Communications Office should be notified when media interactions occur — preferably in advance or as soon after the interview as possible. This helps us spread the good word about your news coverage and provide assistance as needed.
We invite you to submit your news coverage to Exchange Online, for the “In The News” section.
The College’s Communications Director is available to provide guidance on developing a news story, the best outlets to approach for various stories, the University’s policies and practices on news and media, preparing for a media interview and other topics. We work closely with the University Communications team and other colleges and units to gather newsworthy information and disseminate it to the news media, general public and constituents of the University through internal and external channels.