Communicating With Images
Images – whether photographs, videos or illustrations — can help tell our stories in ways that words often cannot. Thinking visually and about sounds and the spoken word can provide new depths and dimensions to stories. These elements should be considered essential ways to move a story forward, as they are part of the story-telling process – not afterthoughts.
Including photographs with your stories — whether for use in print materials or web materials — can add to the comprehension of the message. These photography tips can help you with taking photographs that help you achieve your goals.
These video tips can help when you are creating videos. Other things to keep in mind include:
- The College Office of Academic Technologies can assist in some ways with videos.
- The Office has video editing software on computers in its lab that faculty and staff may use upon request.
- OAT also can help departments, centers and programs navigate the best ways to caption videos, a requirement for our videos for compliance with the Americans With Disabilities Act.
- You will need to obtain a signed photo and video release form for each student identified in your video. A good rule of thumb is to obtain a signed form if a student is talking in the video and/or if the student is identified in some fashion in the video. This relates to FERPA compliance.
- You will need to add what is called a “bottom third” identifier for each speaker. As shown in the example, these elements give the speaker’s name and title or affiliation with the story.
- You also should include an introductory slide at the start of the video with the University or College logo. This can be added in the editing process. Take care to comply with the clear-space requirements for the logo, by leaving sufficient space around it so that it does not compete with other text or design elements.
- University Digital Communications provides some television and video production services to the University community. While they cannot help with every project, you can approach them to see if they can assist with your work. The team can provide streaming video support, and satellite downlink services.
- If an official entity of the university creates a YouTube or other video channel, that is considered an official social media site and is governed by the University’s Web Communications Policy 302 – see the Web-Based Social Media section.
- Videos should include captioning, so that they are accessible to people who have hearing disabilities. It is the policy and practice of UNC Charlotte to comply fully with the requirements of the Americans with Disabilities Act of 1990 (ADA), the ADA Amendments Act of 2008, and all other federal and state laws and regulations prohibiting discrimination on the basis of disability. You can obtain guidance through the Office of Disability Services and its handbooks.
University Forms and Procedures
- Photo and Video Release Form
- Web Communications Policy
- University Logo
- College Logo
- Office of Disability Services Faculty and Staff Handbook
- Copyright law and guidelines