Department, Center and Program Procedures
Communicating with students, prospective students, faculty, staff, alumni and friends is an important aspect of your work.
PLEASE REMEMBER: Materials at the department, program and center level MUST receive approval from the unit leader and the College Communications Director, for SACS and branding compliance.
The College Communications Office has developed a customized template process for information handouts. While you will be responsible for printing contracts and expenses and for the words and photographs used in the brochure, we will work with you on editing, tone, audience identification and branding. We can help you with the design, using design options we have available. We offer training on this process each semester.
- Final documents require approval by the academic unit leader (usually the department chair or program director) and also the College Communications Director.
- Be sure to comply with copyright law as you choose your photographs and illustrations. The University’s copyright website can guide you.
- In some cases the Communications Office can assist with images.
- We have created a folder of examples that academic units have created using the process.
Newsletter Design and Distribution
To assist with design and distribution of newsletters, this is the process we follow:
- The College Communications Office has newsletter designs for your use. Please submit our design request form, so we can assist you.
- Be sure to follow university guidelines and relevant laws regarding printing, use of logos, copyright, FERPA and other issues; see links below.
- Following creation of your newsletter, whether using one of these templates or your own design, to assist you in complying with university policies and standards, newsletters require approval by the academic unit leader (usually the department chair or program director) and the College Communications Director.
- Please try to send the newsletter to us at least two to three weeks before you wish to distribute it, as we need time to review it. We sometimes must request changes for branding or SACS compliance or other reasons. We review the newsletters for compliance and also provide copy-editing suggestions, if we note spelling, grammatical or other errors.
- Once the newsletter is approved and posted to your website, we also offer the service of distributing it to your department alumni using a system called EDUConverse, which provides email marketing options and the ability to track and manage messages. Contact the College Communications Director for details.
- If you decide to print copies of the newsletter, approved university printers can be found by logging into 49er Mart, going to the contracts section and searching for printers.
- If you print the newsletter, consult university policy 605.5, particularly sections 6 and 7.
The type of information to feature in a newsletter could include:
- Letter from the chair or director.
- Student success stories – If the student won an award, what does the award recognize? What does the student see as the impact of the award? If the student has published a paper, led a community engagement effort or completed similar work, what is the impact? What are the student’s future plans? While it is good to use a photograph, be sure you have the student sign a Photo and Video Release Form.
- Faculty success stories – include a headshot of the faculty member and details. What is the impact of the story you are telling? How does it relate to the faculty member’s research, teaching and community engagement? You will want to include a short bio of the faculty member.
- Research stories about faculty members or students – Include a photo of the people doing the research, or a group photo or headshots. Include details about the impact of the research, including any community engagement and student impact. Include links to the study or other research reports. Remember to obtain a photo release from the student(s), but a photo release is not needed for faculty members.
- Alumni success stories – Include a headshot of the alumni member and details about the subject. What is the impact of the story you are telling? How do the education and experiences the alumni member gained in your department and our College impact this story?
- Donor story – Include a headshot or other photograph of the donor, if the donor desires. Another photo option is to show the impact of the contribution. Confer with your department chair or center or program director. You also will want to consult with the College’s development officers.
- Department or Center news that would be of interest to a broader audience, such as alumni, students or donors.
- Published books – Include a headshot of the author and/or a photo of the cover of the book. Include a description of the book’s subject, any reviews that are pertinent and a short biography of the author. The impact of the book and how the author will use the knowledge in the classroom are good details to include.
- Ways to contribute to the department, center and program – The College Director of Development and Communications Coordinator can assist you with appropriate wording and methods for seeking support through your newsletter.
The College also offers other options for communicating your stories. We invite you to submit your news to Exchange Online. Complete the news submission form with the information below. The more details you can include, the better.
- Who was involved
- What the news is
- Where it occurred
- When it occurred
- Why it is significant, interesting, noteworthy or has impact
- A short biography of the main person or people involved
- Please email us a photo if you have one (or more than one.)
From those submissions, the College is able to post items to the online magazine, and develop news stories to share with the University Communications team for internal and external distribution.
We also use these submissions in other College outlets, such as the College’s print magazine Exchange, news updates to the College and University community, updates to College alumni and its social media channels, Facebook, Twitter and Instagram.
If you want to talk through your idea, please let us know. We can help you determine the approach for the story, and we can help you think about media that may be interested. The Exchange Online site also includes forms to submit events and “In the News” for when you are quoted or your work is published by the news media.
Exchange Print Magazine
The College Communications and Marketing Office publishes the print version of the college magazine Exchange. The magazine takes a research-focused approach, featuring research by faculty, students, alumni and friends of the College. If you have a research story that you would like considered for a future issue of the magazine, please contact the College Communications Director. While not all stories can be included, due to limited space or the subject either having been covered or not fitting the research focus, we also may find other outlets for your ideas.
UNC Charlotte Publications
We also work with various UNC Charlotte entities and publications to spread the news from our College. We invite you to consult with the College Communications Director on ideas. These encompass print, online and video options. Here are some of those options:
- UNC Charlotte Magazine, covering current academic and research initiatives as well as alumni, student and athletics stories.
- Inside UNC Charlotte, which is produced and maintained by the Office of University Communications. Faculty and staff members can submit news, event information or story/video ideas for consideration via the online form or email firstname.lastname@example.org. (The College Communications Office appreciates a cc: if you reach out directly.)
- UNC Charlotte social media channels.
- Office of International Programs and its newsletter.
- The news site of the Office of the Provost/Division of Academic Affairs.
- The University’s News Tips and News Releases.
- The University’s stories on the main website.
- The Graduate School and its news section.